Metro Cable Network Demographics

• There are nearly 600,000 cable households in the Twin Cities region with about 1.25 million potential viewers.
• The cable operating companies serving the region include: Time Warner, ComCast, Charter, and MediaCom. Channel 6 is carried on each system serving over 80 communities on one unified metro channel.
• The most frequently watched cable channels are CNN, ESPN, and HBO.
• Many of the cable viewers can identify an MCN/6 program recently watched.
• At any given time, 20% of the cable subscribers are frequent viewers of MCN/6; an additional 20% are occasional viewers.
• Most desired local and regional programming includes: community events, public affairs, sports, schools and local news.
• One-third of the cable viewers are self-described as "community news enthusiasts" of local and regional community television.
• Four in ten MCN/Channel 6 households contain pre-school or school aged children. 25% of viewers live in rental units.
• One-third of the viewers are below age 35.
• On average, the television set is on over 6 hours per day; longer in homes with children or senior citizens, which average 8-10 hours per day.
• Nine in ten viewers own a VCR.
• Of total viewers, about 60% are female; female viewers watch two and one-half hours of MCN/6 weekly and males about one hour.
• Of the professions, teachers, health care workers and managers are most frequent watchers of MCN/6.
• Middle income households ($30K-plus) represent the most frequent income set watching MCN/6; followed by $20K-plus and $60K-plus household incomes